BridgeFT and StratiFi Announce Partnership and Integration to Provide Advisors with a Holistic View of Client Wealth and Total Risk

Next-generation wealth technology providers are collaborating to enable financial advisors to accurately and accurately assess and manage investor risk.

CHICAGO, June 14, 2022 /PRNewswire/ — Bridge Financial Technology (“BridgeFT”), a data-centric wealth management technology platform for Registered Investment Advisors (RIAs), financial institutions and FinTech innovators, today announced a new partnership and data integration with award-winning PRISM Ranking developer StratiFi technology for financial advisors, to offer a fully automated and transparent solution to accurately assess and monitor client risk across all of their investments.

This partnership offers StratiFi users a direct connection to their clients’ total wealth data, enabling increased visibility into all aspects of risk, from the initial prospecting phase to ongoing client management. BridgeFT’s proprietary data aggregation and normalization engine delivers consolidated and accurate account information from all major RIA custodians directly to StratiFi’s risk management platform, providing a complete picture of an investor’s assets so that financial advisors can provide a comprehensive assessment of each portfolio under management.

For advisors looking to grow their client base, the integration of BridgeFT and StratiFI provides a powerful competitive advantage. New opportunities for prospect engagement lie in the comprehensive view of total wealth provided by BridgeFT’s data aggregation platform, combined with the proprietary risk tools provided by StratiFi. With this combination of tools, advisors can make better strategic investment recommendations for prospects and clients.

“BridgeFT and StratiFi share a commitment to providing a simpler, more streamlined client experience for financial advisors using modern technology, and we’re excited to partner to deliver an integration that delivers essential wealth data for smarter decision-making. ‘more informed investment’, said Joe Stensland, CEO of BridgeFT. “StratiFi is a perfect illustration of how our clients and fintechs are leveraging our multi-custodian data aggregation platform and further amplifying critical insights and analytics to power next-generation wealth management applications to to solve real business challenges for advisors and their clients.”

“Now more than ever, financial advisors need to have a 360 degree view of the risks in their client accounts and have the information at their fingertips,” added Akhil Lodha, co-founder and CEO of StratiFi. “Our integration with BridgeFT allows financial advisors to do just that and was driven by customer demand. Now our joint customers can easily sync data from Bridge into StratiFi and see risk scores for all their accounts and the entire practice. We look forward to helping more advisors leverage two cutting-edge technologies to streamline their practice.”

Alongside the launch of the integration, BridgeFT and StratiFi have partnered to co-host a educational webinar on June 23 at 1:00 PM PST covering the topic of increased market volatility and what advisors can do to maintain and grow their business volume during this time.

About BridgeFT

BridgeFT is a cloud-native, API-based data and software platform that empowers Registered Investment Advisors (RIAs), Financial Institutions and FinTech Innovators to deliver better outcomes to their clients based on the data. Over 300 leading enterprises trust BridgeFT to automate critical back-office operations and power their digital wealth management ecosystems, seamlessly aligning critical wealth data, proactive customer insights and reporting, and automating portfolio management to deliver a truly personalized client experience. From an integrated consulting platform to flexible and open APIs, BridgeFT provides the infrastructure needed to succeed. Reinvent your approach to legacy infrastructure at bridgeft.com.

About StratiFi Technologies

StratiFi is a fintech company that empowers investment advisors to better understand portfolio and business risk. StratiFi’s online platform gives investment advisors access to sophisticated risk management technology typically available only to larger institutions. StratiFi’s PRISM Ratings™ risk rating technology provides advisors with an overall score based on their business volume, giving them more insight into the risks of their clients’ portfolios and their own business, so they can choose the risks they want to take.

StratiFi is the recipient of multiple WealthManagement.com Industry Awards for Best Client Profiling and Compliance Technology for RIAs, Investment Managers and BDs. The company is backed by key investors that focus on fintech, including Cboe Global Markets, Wolverine Holdings, and leading venture capital firms, including Anthemis Group, Khosla Ventures, and Y Combinator.

For more information on StratiFi or to schedule a demonstration of the software, visit https://www.stratifi.com.

Media Contact:
Dave Hagen
[email protected]

SOURCE Bridge Financial Technology

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