How to develop your clientele – News
Running your own business can be stressful, but in reality, getting customers to keep your business afloat? This can be one of the most difficult and anxiety-provoking struggles for a business owner. In today’s post, Juris Bruvers shares four in-depth strategies that will help you, hands down, get more customers for your service business.
Online and offline network
The most crucial step is to reach new customers. Bruvers suggests, “Instead of sitting behind the computer all week, plan to go to a meeting or conference, where your potential clients might mingle. Online networking is also essential. ”Complete a LinkedIn profile with up-to-date information and work examples. Import your contacts and connect with as many people in your network as possible. He suggests that just like going to meetings or conferences your potential clients attend, join LinkedIn groups where they post. Answer questions, offer help, post valuable content, and not only will you grow your connections, but you could also land a new post.
Always offer advice and help
A long-term strategy for attracting new customers is to help people connect with your potential customers. Offer ideas, introductions, comments, thoughts or help them in any way possible with their business challenges. This is different from the follow-up with your network mentioned earlier because it is an ongoing process. With this strategy, you might not close a client or get referrals immediately, but it’s a proven tactic for building relationships and gaining new business over time.
Offer discounts and incentives to new customers only
Bruvers cannot stress enough introductory offers, such as a two-week course in your karate studio for $ 100, which can attract curious customers to your door by providing a low-risk way to try your products. or services. Track customers who take advantage of the special, then target them with a marketing message that encourages them to keep buying from you.
Build an active presence on social networks
And of course, the most important: Social media builds trust and extends your reach. The key here is also to be a normal human being – not a salesperson. Sprinkle your business into your regular posts, sharing behind-the-scenes snippets whenever you can. “Your clients want to do business with real people and offering your life, coupled with your business, will develop a special kind of trust that will encourage them to work with you,” Bruvers concluded.
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