Options after a BBA/BBM – The Hindu

Over the past 20 years, many exciting opportunities have opened up for Bachelor of Business Administration (BBA) and Bachelor of Business Management (BBM) graduates in different sectors. But many opt for an MBA immediately after graduation instead of working and gaining experience in the corporate world. On the other hand, engineers who join an MBA program usually have at least three years of professional experience, which gives them an advantage. So here are some options that new BBA/BBM graduates can consider:

Financial Analyst: A financial analyst analyzes the effectiveness of a business decision and ascertains the company’s prospects and profitability. This requires a good understanding of financial statements, business operations and the economic environment. BBA/BBM graduate students have an edge over others when they learn these skills through the course.

IT Business Analyst: He/she acts as a bridge between the client (mainly banks, retail companies) and the software engineers. An IT business analyst understands client requirements and articulates them in technical terms to software engineers. BBA/BBM graduates, especially those majoring in IT and systems, have the right skills.

Market research: This requires engaging with a set of potential customers and understanding their needs. The key objective is to study future trends and identify products/services that will be successful in the future. Key is the ability to apply statistical techniques to business contexts. BBA/BBM graduates study statistical, business and technology applications, making them suitable for market research roles.

Banking relationship manager: They are required to engage with clients to earn their business and must be financially literate to advise clients on investments. Since the BBA/BBM program provides the development of soft skills as well as financial concepts, it provides a great start.

Credit analyst: It is required to assess the creditworthiness of borrowers based on business prospects. This requires a good understanding of finance as well as the business proposition. BBA/BBM students can use the skills learned during the program for this.

IT risk analyst: These individuals identify potential IT risks resulting from the company’s business operations and provide solutions to address them. This requires them to understand business processes and the integration of IT systems. Software engineers lack business understanding whereas BBA/BBM graduates, with a major in computer science and systems, are well placed to serve as computer risk engineers.

These are just a few of many options in which BBA/BBM students can gain work experience before pursuing an MBA.

The author is Professor of Finance, TA Pai Management Institute, MAHE, Manipal

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