RebelRoam optimizes onboard browsing habits through bandwidth management
Cruise lines are increasingly faced with the importance of increased bandwidth for their passengers and crew, and with so much data available on the internet, it sometimes becomes hectic and expensive.
This is where network traffic management companies like RebelRoam come in, to help optimize data bandwidth and improve the overall experience of using the internet on cruises around the world.
“More than 80% of traffic these days comes from video streaming and social media sites,” RebelRoam CEO and co-founder Tarvo Topolev said in an interview with Cruise Industry News.
RebelRoam focuses on optimizing streaming services and social media video content, while blocking background smartphone activity, to free up needed capacity for passengers and crew.
Using its RebelRocket traffic management tool, RebelRoam is able to reduce traffic volume by 20-50%, depending on the Wi-Fi policies already in place. It also helps customers in the deployment of services, since they only have to redirect their DNS queries to the company’s servers.
“30% less traffic is a very common outcome,” Topolev said. “This means you can serve almost twice as many passengers with the same bandwidth, allowing you to delay purchasing additional capacity.”
At the same time, cruise lines can easily access a wealth of data through RebelRoam’s customer portal, which displays all relevant performance information. KPIs such as Top Requested Domains, Top Blocked Domains, and Top Blocked Categories provide network administrators with an instant view of user activity. The portal also allows administrators to easily modify filter policies to adapt the service to the browsing habits of their users.
To produce optimal results, network traffic management vendors must continuously monitor traffic sources as new platforms emerge. “We are constantly monitoring the next TikTok and developing methods to optimize it when it first appears on our radar. Because the service is cloud-based, updates are implemented quickly for all customers without any changes at the individual vessel level,” Topolev said.
Superior speed and connectivity are not the ultimate solution to delivering lasting improvements in the quality of experience for passengers and crew, Topolev explained.
“Fastest connections are quickly clogged by video streaming services that push HD-quality content to even the smallest screens and by smartphones that generate more and more traffic that users don’t care about – things like cell phone updates, data backups, telemetry reports, etc. and on. The key is to actively manage and optimize the traffic flowing over the link.”