Rocket Pro TPO Announces Major Initiatives to Grow, Strengthen and Protect Mortgage Broker Business
The Company Brings Rocket Tech, The Rocket Network and Rocket Marketing to Mortgage Brokers Across the Country
Posted: October 19, 2021 at 12:28 pm MDT|Update: 1 hour ago
DETROIT, October 19, 2021 / PRNewswire / – Rocket Pro TPO, the division of Rocket Mortgage that works exclusively with independent mortgage brokers, today announced several innovations to help brokers grow, strengthen and protect their businesses. A year ago today, Quicken Loans Mortgage Services (QLMS) became Rocket Pro TPO. At the time, Austin niemiec, Executive Vice President of Rocket Pro TPO, promised brokers that the change was more than a new name – it was a commitment that brokers would benefit from Rocket’s innovative technology, relationships and the Rocket brand to help their businesses. businesses to thrive. Today’s announcement is a further extension of that commitment.
“We believe that true leaders help brokers be successful. They see the world with an unlimited state of mind. The mortgage market is huge, the pie is almost endless and it is our responsibility to help the brokers who work with us get a bigger share of it, ”said Niemiec. “Today’s announcement is about breaking down barriers and building bridges – helping brokers take advantage of the tools, resources and knowledge that Rocket Mortgage has built as the nation’s largest mortgage lender.
A true partner of mortgage brokers, Rocket Pro TPO is committed to delivering $ 100 million Rocket technology to its broker partners in 2021. The lender has provided many revolutionary tools, including Pathfinder, the proprietary mortgage directive search engine; Rocket Connect, allowing brokers to communicate with underwriters and operational leaders directly through the Broker Portal and Rocket Pro TPO’s new pricing calculator that can provide brokers with a price estimate quickly and easily.
Today, Rocket Pro TPO is heralding one of the biggest tech additions in years. Broker clients can now use an all-new Rocket Pro TPO client portal to electronically upload and sign their mortgage documents. Brokers will also be able to choose how the portal marks the portal – they can have their standalone brand or co-brand it with Rocket, showing that they are aligned with the leading technology in the industry. This new technology will save brokers time and help them grow their businesses.
Rocket Pro TPO has piloted this new customer portal with its Pinnacle partners over the past few months and will be onboarding more partners every week until the national launch in December. As with all Rocket technologies, the team will continuously innovate, build on feedback, and grow the resource.
There are nearly 2 million licensed real estate agents in the country. About 170,000 real estate professionals, or just eight percent of all agents, have entered into a loan with one of Rocket Pro TPO’s broker partners in the past 12 months. With today’s announcements, Rocket Pro TPO will help its partners connect with more real estate professionals and leverage those relationships to grow their businesses.
One of the ways brokers can meet more agents is through Rocket Homes, a technology-driven real estate service provider. The company has a fast-growing home search site in 50 states and a nationwide network of nearly 25,000 verified partner agents. Many home buyers who visit the Rocket Homes site do not work with a mortgage company. Starting this week, however, when Rocket Homes connects home buyers with one of its partner agents, the company will also introduce selected buyers to one of Rocket Pro TPO’s Pinnacle partners.
Rocket Pro TPO also connects real estate brokers and agents through “Pro Mixers”, networking events where brokers can benefit from the agent relationships that Rocket has forged over the past 36 years. The first Pro Mixer will take place in November with 200 realtors and Rocket Pro TPO partners gathered in San Francisco. The company will share details of other Pro Mixer events across the country in the coming months.
As Rocket Pro TPO partners grow their relationships with agents, the company actively ensures that these relationships are protected. If a partner broker enters into a loan with a real estate professional, Rocket Mortgage will not proactively contact the agent. To handle this, Rocket Pro TPO has built a proprietary tracking engine, which will be featured on the Broker Portal, detailing the agents each broker works with to ensure these relationships are protected.
“We know our broker partners are working hard to build relationships with local real estate professionals and we want to protect those relationships,” Niemiec added. “We will honor these relationships, while leveraging our Rocket platform to help brokers forge new partnerships. The truth is, there is a lot of business for everyone to be successful in the mortgage market and c ‘is yet another example of Rocket Pro TPO’s commitment to investing in our broker partners. “
Rocket Mortgage spent more than $ 5 billion on marketing since the creation of the company. With that comes experience and lessons on how to leverage marketing spend to have the biggest impact. Today, Rocket Pro TPO is launching a completely rebuilt Marketing Hub, delivering marketing materials directly to the Broker Portal. The new Marketing Hub has been redesigned to be more intuitive, searchable and easier to use. It also offers more personalization than ever before, giving brokers the flexibility to change the font, color and images of marketing materials to suit their brand. Brokers can also easily create marketing materials using their own brand or co-branded with Rocket or their real estate partners. Most importantly, there is a new learning center that gives brokers advice and training so they can use their marketing dollars to drive more business.
A year ago, the company created Rocket Connect, an easy way for brokers to communicate with underwriters of Rocket Pro TPO. The company understands that brokers need to act quickly, especially in this hot buying market. To ensure that all loans keep moving forward, Rocket Pro TPO adds two big improvements to the tool. The company is committed to providing an industry-leading two hour response window for all Rocket Connect inquiries. In addition, Rocket Connect now gives brokers the ability to jump right into operations managers. New additions to Rocket Connect are now available on the Rocket Pro TPO broker portal.
This long list of innovations is just Rocket Pro TPO’s latest commitment to the broker community. Earlier this year, Rocket Mortgage added a national mortgage broker directory to its website, putting local brokers ahead of the site’s nearly 115 million unique annual visitors. Rocket Pro TPO featured the only nationwide Super Bowl ad focused on mortgage brokers – which was ranked second best ad in the game by United States Today Ad Meter. The company was also the primary sponsor of historic Chevrolet # 16 in the Indianapolis 500 – the very first to enter the Indianapolis 500 from a female-owned, female-led and largely female-led team.
The company is committed to working with mortgage brokers as true partners, using its size and expertise to help them grow their businesses.
About Rocket Pro TPO
Rocket Pro TPO is a division of Rocket Mortgage and part of Rocket Companies, Inc. (NYSE: RKT). She works exclusively with mortgage brokers, community banks and credit unions. Rocket Pro TPO partners provide the face-to-face service their customers want, while leveraging Rocket Mortgage’s award-winning technology, expertise and process. The partner loan officer creates and maintains the relationship with the client. Rocket Mortgage approves, underwrites, processes and closes the loan on its behalf.
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SOURCE Rocket Pro TPO
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