SEC Appoints CFO – Farmville

Carol B. Myers took over as the new Chief Financial Officer of Southside Electric Cooperative (SEC), the first woman to hold this senior management position in SEC’s 85-year history.

Myers took office on April 30 after being named by new SEC CEO Jason Loehr. As CFO, Myers will oversee the co-op’s accounting, billing, purchasing, IT, warehouse, and buildings and grounds departments. Myers joined the SEC in March 2021 as Chief Financial Officer.

“I am truly excited to continue serving our members in the new role,” Myers said. “I have been so happy here. I love the culture of the Cooperative. Every person here works so hard to serve the members. I am so lucky to be here because I can serve the community, and that is a big part of who I am.

Myers, who previously worked at the State Corporation Commission as assistant director of accounting and utility finance, stressed the importance for any business to have strong financial records. At the SEC, she said it’s critical that members and the board can trust the records.

“Carol has a proven track record of excellence in the utility industry, and I look forward to the value she will bring to SEC member-owners in her new role as Chief Financial Officer,” Loehr said, who takes over as CEO on August 1.

About being the first woman to hold the top job in finance, Myers said she was honored to be selected for the position and it was a role she took seriously. She expressed her gratitude to Loehr for this opportunity.

“I hope to continue what he has done, make our members proud and continue with a fiscally conservative mindset,” she said.

Myers, 37, holds a Bachelor of Commerce degree with a concentration in accounting from Virginia Commonwealth University. She is also a chartered accountant.

Originally from Martinsville, Myers and her husband, John, have a daughter, Charlotte. They live in Chesterfield County, one of 18 counties served by the SEC.

Southside Electric Cooperative, a member-owned, nonprofit electric distribution company, has more than 57,600 active utilities in 18 counties in central and southern Virginia. Based in Crewe, SEC has district offices in Altavista, Crewe, Dinwiddie and Powhatan. This institution is an equal opportunity provider and employer. For more information, visit

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