The PR Group secures the American technology brand Podium as part of the expansion of the list of international customers

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Technology communications consultancy PR Group has four new clients on board as the company continues to grow in the business and consumer markets in the Asia-Pacific region.

The professional customer interaction management platform Podium has partnered with the PR group to support its entry into the Australian market. The company opened an office in Melbourne – the first outside the United States – to support its growth in the market.

Dave Scheine, Country Manager of Podium Australia, said: “When looking for a communications partner, we needed a tech specialist with the reach and size of a large company, but with empathy and DNA. of an SME.

“PR Group’s position as a mid-sized APAC agency headed by a founder suited us perfectly. Their in-depth understanding of how small business owners think, work and consume media provides exactly what we want from a partner agency.

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After a competitive presentation process, global medical cannabis company Clever Leaves has named the PR Group as their benchmark agency in the Australian market.

The partnership comes after Clever Leaves entered into a business partnership in June with pharmaceutical manufacturing company IDT Australia Limited to import CAGP-certified cannabis flowers from its Portuguese factory, alongside growing awareness and demand for medicinal cannabis. in the Australian market.

Clever Leaves, a multinational operator and licensed producer of pharmaceutical grade cannabinoids focusing on large-scale, ecologically sustainable cultivation and processing as cornerstones of its global business with operations and investments in Colombia, Germany, in Portugal, the United States and Canada.

Clever Leaves CEO Kyle Detwiler said: “In the PR group we have found the right partner for our strategic communications in Australia – a consultancy with impeccable credentials and established throughout APAC that has rapidly developed a in-depth understanding of our business model and global medicine markets. cannabis. They have the skill and expertise to help us achieve our goals.

The PR group also signed a client agreement with Acoustic, an independent provider of cloud marketing and human-centric analytics, to become its benchmark agency in the Asia-Pacific region. The company is rapidly strengthening its APAC team to meet strong demand for advanced martech in the Asia-Pacific markets.

Acoustic Vice President of Corporate Communications Brenna Fitzgerald said: “The PR Group understands the need for a human-centered approach to communications and marketing that also integrates sophisticated data and business tools. to analyse. Their proven track record, impeccable credentials and philosophical alignment with Acoustic’s vision make them our partner of choice.

US business experimentation specialist Optimizely, founded by Google alumni Dan Siroker and Pete Koomen in 2010, has appointed the PR group to manage its Asia-Pacific communications function.

“As the pandemic-accelerated business digitization process continues at a steady pace, Asia Pacific is a key market for enterprise software companies in all segments,” said Siroker, Co-Founder and President Optimizely executive. “In the PR Group, we have a communications partner with deep and proven technology experience in the APAC region who can reinforce our go-to-market message across all channels. “

PR Group co-founder and CEO Caroline Shawyer said she takes pride in leading a team that provides best-in-class service to business innovators, disruptors and game-changers.

“It is a privilege to work with clients as visionary, as daring and as accomplished as those who choose to partner with the PR Group,” said Shawyer.


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